I recently wrote a book review for Moonlighting on the Internet by Yanik Silver. This post delivered a lot of traffic to Cliqpreneur, so I wanted to analyze that result a bit to see if we gain some useful insights. Let’s take a look.

The original post was made on January 15, and I submitted it to Sphinn, StumbleUpon, and Digg on January 21 and 22. As of this morning (February 2), the traffic broke out like this:

• Google - 48%
• Sphinn - 19%
• StumbleUpon - 11%
• Digg - 7%
• Other - 15%

The Google traffic surprised me, so I did a search for the main keyword phrase that was generating the traffic. To my surprise, my post was #3 behind Amazon and Affiliate Classroom. Check it out:

Given that placement, it’s no surprise that Cliqpreneur was getting so much search traffic from Google. Unfortunately, this great result was short lived, and the listing has dropped so far down in the search results, I cannot find it quickly. It is interesting to note that my Digg of the post still sits in the last position on page 1 on Google.

So, what are the takeaways? Here are some of my observations:

• Timeliness of the post - Clearly, not a lot of people had written reviews for the book, and Cliqpreneur got some exposure and traffic from being one of the first
• Keywords in the title - This is pretty obvious. Keywords in the title and in the beginning part of the body help search engine results.

From looking at the results in Google, I might have been able to draw a few more readers if the first sentence had been more broad and compelling. For example, if I had removed the words “newbie to beginner”, more advanced readers might have clicked through. However, since Cliqpreneur targets people just starting their online business, people that clicked through to read the post probably found it relevant.

What insight do you draw from the the traffic generated on Cliqpreneur by Moonlighting on the Internet?