It’s time for the rubber to meet the road. I’ve researched my next site and decided to start a content site on a topic that is near and dear to my heart.

I’ll document my progress on Cliqpreneur. I’ll share my successes, insights, frustrations and failures. Hopefully, this case study will enlighten my readers as well as provide personal motivation by documenting my progress publicly.

I’ve already gotten a few things out of the way:

• Registered four versions of a domain name which I will ultimately test using the process I described in the post A Better Way to Choose a Domain Name.
• Got hosting with GoDaddy.com . Cliqpreneur is hosted with 1&1 Internet, but in the spirit of experimentation, I chose another hosting provider. There are other providers that I would like to try, and I will post a review when I have a few more companies to compare.
• Installed WordPress on one of the domains. I decided to use WordPress as a content management system for the new site due to my familiarity with the application.
• Redirected all the other domains to the domain hosting the site.

The next step in my process is to start putting together the content. Since the site will be based on my unique knowledge and experiences, I will write all the initial content. It should be interesting to see how long content development takes, since I am not a great writer or typist. I suspect some people could execute this part of the plan in 50% to 25% of the time it takes me.

For my next post in this series, I’ll outline the steps in the process as I envision them right now. Obviously, the steps may change as I proceed.

Last but not least, I am setting a target date of February 15, 2008 to go live.

If there are any specifics you would like to see as part of the case study, please comment below and I’ll try to cover any requests.

Stay tuned.

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