I had some gift certificates from Christmas, so I picked up a copy of Yanik Silver’s Moonlighting on the Internet. I started reading about Yanik in the last month or two, and I wanted to see what I could learn from his first print book.

Things you’ll like about Moonlighting on the Internet (I liked them)

• Moonlighting covers several different internet business models: information marketing, eBay, affiliate marketing, Yahoo! Stores, and blogging. Every entrepreneur is different and having a several options to learn about is helpful.
• Yanik chose leaders in each area to write the section for that business. Rosalind Gardner developed the section on affiliate marketing, and since I follow her business model closely, that section built my confidence in the information Yanik is presenting. Also, the section on blogging was developed by Darren Rowse of ProBlogger.net, and I read his blog daily. While blogging is not my primary business model, I read ProBlogger to learn how best to share my experiences and ideas here on Cliqpreneur.com.
• You don’t feel overwhelmed. I’ll be honest…a lot of internet business models leave me thinking” I’m not sure I can do this”. Yanik on the other hand makes you feel exactly the opposite. When you finish the book you think “I can do that. I need to start now!”
• There are lots of bonuses on the internet to support the book. I’ve read plenty of books on starting businesses, and most of them are lacking in the real details to get things going. Yanik fills the gap with video and audio you can access online to help complete the puzzle.

Things you might not like about Moonlighting on the Internet

• Moonlighting will leave intermediate to advanced readers disappointed. The book is really a beginners guide to earning money on the internet.
• You will probably need the bonuses and/or additional reading and learning to start your business. While I do like the content, it is not a step by step guide for the absolute newbie.
• The book does not cover the pure PPC business model. However, I do think that for the intended audience PPC is a bit more advanced and rightfully excluded. You will have to look elsewhere to learn about PPC. Jeremy Palmer and Amit Mehta are very successful with the PPC model and are a good source of information if you are interested in pure PPC.

Summary

Moonlighting on the Internet is great read for the newbie to beginner internet entrepreneur. The book presents several different business models from experts in that area, and gives the reader a lot of options as well as additional resources. I definitely found a few things I will try in my business at some point. If you are looking for a good book to get started, Moonlighting will give you ideas and inspiration and get you pointed in a profitable direction.