Have you ever been sitting up late at night working on your website, PPC campaign, or autorepsonder sequence and things are just not flowing? Have there been other times when the work takes no effort and everything seems simple? The answer to both these questions is ‘yes’, but did you take note of what you were doing when you were ‘in the zone’ and when you were not?

I’ve clearly identified that writing content is not one of my strong suits. I know what I want to say, but I’m not very good at writing it in a compelling way. I can get the work done, but I struggle big time. Unfortunately, my content site project relies on my unique experience, so I have to write content.
You should also pay attention to those tasks that you excel at and those that you struggle with. Why? Because when your online business grows to any size at all, you will want to focus on the things that you do well and outsource the things that you do poorly.

When you focus on tasks that are clearly not your strengths, you become the bottle neck in the productive process. Like it or not, you are your own worst enemy. By focusing on your strengths and outsourcing work to people that are strong in other areas, you leverage your time, skill, and energy.

Obivously, outsourcing costs money, and in the early stages of your business, the expense may not make outsourcing practical. However, pay close attention to those tasks that you would outsource if you could. Those will become opportunities for outsourcing when the opportunity presents itself.

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